New Country Leader of Selecta Switzerland: Beat Welti Focuses on Innovation and Client Orientation

Kirchberg (Berne), January 7, 2025 – Beat Welti has been appointed Country Leader of Selecta Switzerland. The experienced manager brings extensive expertise from leading roles at renowned companies such as Lindt & Sprüngli, Mars, Migros, Unilever, and Bofrost, where he made significant contributions to their success. With a clear focus on innovation and exceptional client service, he will continue to develop Selecta as a leading provider in the Food Tech sector.

„Selecta is well-positioned to meet the growing demand for flexible, digital, and sustainable vending solutions,” says Beat Welti. “Our scalable solutions, from snacks to fresh meals and premium coffee, are powered by smart technologies like real-time sales data, enhancing efficiency and client engagement. My focus is on delivering exceptional client service and expanding strategic partnerships in sustainable products and with institutional clients to ensure long-term growth.“

Founded in Switzerland in 1957, Selecta has evolved from a traditional vending machine provider to a Food Tech pioneer. The company now offers cutting-edge solutions like micromarkets, smart refrigerators, and 24/7 access to fresh food, serving large corporations, SMEs, and the public sector across Switzerland and Europe.

„I am pleased that Beat Welti, an expert in the Swiss consumer goods industry, is joining us,” says Christian Schmitz, CEO of Selecta Group. “His deep industry knowledge and experience will be instrumental in advancing our goals.”